Fiserv Accelerates Value Selling Using LeveragePoint

Format: Case Study

Posted in Increase B2B Sales, Quantify Customer Value, Sales, User Content, Why LeveragePoint?


Fiserv is a global leader in financial services technology, with over 40,000 employees located worldwide. For years, delivering quantified financial results for their clients has been a top priority throughout their organization. This focus has led them to implement a highly successful Value Selling framework, using LeveragePoint as their chosen platform for value collaboration across teams and functions.

In this case study, learn how Rick Cantril, Director of Value-Based Strategies at Fiserv, mobilized Value Selling within his team and beyond, scaling it to over 1,500 users organization-wide. To date, this successful Value Selling initiative has driven more than $1.5 billion in revenue in over 1,300 relationship opportunities.



Rick Cantril is Director of Value-Based Strategies at Fiserv. He and his team infuse value analysis techniques and best practices into the Product, Sales, Marketing, and Finance functions and have grown their Value Selling program from a few dozen individuals to over 1,500 associates around the globe, making the program one of the largest cross-functional collaborations within Fiserv. To date, the program has driven more than $1.5 billion in revenue in over 1,300 relationship opportunities.

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