Account Retention: The Fiserv Experience

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Leading B2B organizations achieve growth and profitability by embedding customer value in conversations with key accounts. By centering customer touchpoints on quantified value delivered using LeveragePoint Value Propositions, Fiserv has been able to improve their commercial performance – boosting win rates by 10%, growing profitability 15%, while reducing sales cycle time by 50-75%.

In this video, Rick Cantril, Director of Business Transformation, shares how Fiserv was able to retain a key account by engaging in value conversations, supported by LeveragePoint Value Propositions, at a critical stage in the renewal process.

Rick Cantril

Rick Cantril

Rick Cantril is Director of Business Transformation at Fiserv. He and his team infuse value analysis techniques and best practices into the Product, Sales, Marketing, and Finance functions and have grown their Value Selling program from a few dozen individuals to over 1,500 associates around the globe, making the program one of the largest cross-functional collaborations within Fiserv. To date, the program has driven more than $1.5 billion in revenue in over 1,300 relationship opportunities.
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