How to Develop and Deploy Value Content

Format: Video

Posted in Product Marketing, Sales


Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. In order to be successful, your sales team needs great value content at their fingertips. Developing a scalable process to create and distribute this content is key to implementing a strong Value Selling strategy.

In this video, Marian DeSimone shares the strategies she implemented as Business Value Expert at Dun & Bradstreet to develop value content, as well as useful tips for gaining Value Selling adoption across your sales organization.

Interested in learning more about initiating and scaling value selling? Fill out the form on the right to download our white paper: “Drive Sales Team Success: Keys to a Sustainable Value Selling Initiative.”


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If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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