Great B2B value propositions support effective sales conversations. Value propositions should be designed with sales objectives and teams in mind, combining simplicity with the substance to stand up under customer scrutiny.
In this webinar, viewers will learn about what matters in the sales conversation:
3 questions to consider in designing great value propositions for sales
How sales conversations benefit from clearly quantified value
How to build sales confidence in your differentiated value and supporting data
4 keys to successful sales adoption
ABOUT THE PRESENTER, PEYTON MARSHALL
Peyton Marshall, Ph.D. is CEO of LeveragePoint. Previously, he served as CFO and Acting CEO at PanacosPharmaceuticals, Inc.; CFO of EPIX Pharmaceuticals, Inc.; and CFO of The Medicines Company through their initial public offering and commercial launch of Angiomax®. Previously, he was an investment banker in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty in the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College, and a Ph.D. in Economics from the Massachusetts Institute of Technology.
If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.
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