Great B2B value propositions support effective sales conversations. Value propositions should be designed with sales objectives and teams in mind, combining simplicity with the substance to stand up under customer scrutiny.
In this webinar, viewers will learn about what matters in the sales conversation:
- 3 questions to consider in designing great value propositions for sales
- How sales conversations benefit from clearly quantified value
- How to build sales confidence in your differentiated value and supporting data
- 4 keys to successful sales adoption