How to Implement Value Selling

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Great B2B enterprises utilize Value Selling to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. But what is the best way to implement this process within a sales organization? One secret to Value Selling success is designing a great pilot program.

In this video, Paolo De Angeli, Pricing Group Expert at Borealis shares the strategy he used to initiate Value Selling and scale it across business units.

Interested in learning more about initiating and scaling value selling? Fill out the form on the right to download our white paper: “Drive Sales Team Success: Keys to a Sustainable Value Selling Initiative.”


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