What’s in this webinar?
Value-based pricing can have a successful impact on more than just the pricing function. Cutting-edge organizations realize that to be most effective, value-based pricing strategies must be embedded from the time that a product is in development to the time that it goes to the sales process.
View the recording from our November 20th webinar where Patrick Mauss, Pricing Director for Schneider Electric, outlined how his company successfully incorporated value-based pricing in the product development process. Find out how Schneider shifted their mindset and processes away from cost plus and competitor-based pricing in order to improve their new product development process. You will learn:
- How Schneider Electric is improving its new product development process by embedding value-based pricing at the very earliest stages of development
- The impact of creating economic value models during the pre-development phases of product creation
- The benefits of continuously refining value models during product development
- How to incorporate value-based pricing in the new development process