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How to Put a Value Tag on Your Product

Format: InteractiveWhitepaper

Posted in Quantify Customer Value

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Repurposed with Purpose

You may have read Ed Arnold’s popular Value Tag Whitepaper, however this introduction is simpler and setup graphically and interactively for your viewing pleasure…

Every product has a price tag, but you never see a “value tag”. A value tag tells the customer “what’s it worth for me?” to buy the product. Economic theory says that customers are willing to pay more for products that deliver them higher value. Continue to learn how to calculate the economic value of your product in order to create a price based on the value you plan to deliver to the customer.

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ABOUT THE AUTHOR, ED ARNOLD

Ed Arnold is Vice President of Product for LeveragePoint Innovations. In his role, Ed manages customer relationships, provides training and coaching for new and exisiting customers, and provides strategic vision for the product based on his interactions with customers. He is a contributing author to the book, The ROI of Pricing. Previously, Ed held senior positions at Communispace, Diamond Management & Technology Consultants, and OmniTech Consulting Group. He holds an MBA in Marketing from New York University and MA and BA degrees in Political Science from Boston University.

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