Repurposed with Purpose
You may have read Ed Arnold’s popular Value Tag Whitepaper, however this introduction is simpler and setup graphically and interactively for your viewing pleasure…
Every product has a price tag, but you never see a “value tag”. A value tag tells the customer “what’s it worth for me?” to buy the product. Economic theory says that customers are willing to pay more for products that deliver them higher value. Continue to learn how to calculate the economic value of your product in order to create a price based on the value you plan to deliver to the customer.
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