Introducing A New Product In Tough Economic Times

What’s in this case study?

Laurie Andriate is Vice President & General Manager of Grace Division Materials & Packaging Technologies – Americas. In 2008, as Chief Marketing Officer of Grace Construction Products, Laurie was instrumental in deploying LeveragePoint for Value Management to drive the W.R. Grace performance mandate to accelerate growth through innovative products. We had an opportunity to talk with Laurie about the impact of LeveragePoint on her business.

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