Value Story Telling is Key to New Product Launch Success

Format: Webinar

Posted in Improve New Product Launch, Product Management, Product Marketing


What’s in this webinar?

Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss their revenue target. What can you do to significantly improve the story and raise the chances of success? LeveragePoint has worked with hundreds of product teams to discover underlying value and then tell their stories in a compelling customer-friendly format. Join us for this webinar to learn best practices in writing a successful value story, such as:

  • Common traps to avoid when writing a value story
  • How to write a good value message
  • How much data do you really need
  • Choosing the right data chart


Ed Arnold is VP of Products at LeveragePoint. Previously, he held senior positions at Communispace, Diamond Management & Technology Consultants, and OmniTech Consulting Group. He directs product design and development and drives the go-to-market strategy for LeveragePoint. Mr. Arnold holds an MBA in Marketing from New York University and MA and BA degrees in Political Science from Boston University.

What's Next?

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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