Why You Need a Value-based Strategy

Format: Webinar

Posted in Empower Sales Conversations, Sales



Michael Chase, President of Tekcess International, will show you how a value-based strategy accelerates your company’s growth, competitiveness, and profitability. Based on over 25 years working with capital equipment companies, Mike shares what it takes to implement a value-based strategy, why you need it, when you can expect returns, and how big those returns can be. Webinar attendees will learn:

  • How a value-based strategy can:
    • Deliver more customers at higher prices
    • Lower your costs
    • Help you avoid the commodity trap
    • Produce near-instant results
  • The key sources of value-based strategy returns, when to expect them and how much.


Michael Chase (Mike) is the President of Tekcess International. He is also the author of two capital equipment strategy books, Equipped to Win and Get Your Price!. Over his career, he has assembled a track record of improving the growth, competitiveness, and profitability of capital equipment companies. He has broken into new markets, introduced dozens of new products, beaten competitors, participated in the buying and selling of companies, and developed successful organizations. Before forming Tekcess International in 2006, he held executive positions in general management, marketing, and customer service in large and small capital equipment companies.  As a consultant, Mike has worked as a board member, contract executive, advisor, and trainer to complete numerous strategy, corporate development, product management, and marketing projects for his clients.

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If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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