Pandemic Cost Shocks and Pricing

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The pandemic has reorganized demand, and increased raw material, logistics, and labor costs. Some businesses responded well in the face of these challenges, while others failed to successfully navigate them. How did your B2B organization stack up? In this webinar, Tim J. Smith, Ph.D., CEO at Wiglaf Pricing, will share case studies from a dozen leading enterprises, exploring the pricing actions they have taken in the past year and ways they used customer value, differentiation, and proactive price management to sustain outcomes in an uncertain environment.

In this webinar, attendees will learn:

  • The ways leading organizations such as Union Pacific, Tyson, Karbon Kinetics, UPS, and Samsung managed prices under cost and demand shocks.
  • The impact of competitive intensity, differentiation, and demand shifts on good price management.
  • Ways to maintain targeted resolve in navigating this economic environment.


Tim J. Smith, PhD

Tim J. Smith, PhD

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing at DePaul University, and Academic Advisor to the PPS Certified Pricing Professional (CPP) program. He authored Pricing Done Right: The Value-Based Pricing Framework Proven Successful by the World’s Most Profitable Companies (2016) as well as the globally leading textbook Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (2012). At Wiglaf Pricing, he is supporting startups through Fortune 500 companies by consulting, training, books, and other media.

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