Resources

Mobilize Value Selling: How To Increase Your Sales Velocity

Format: Webinar

Posted in Increase B2B Sales

Share

VIEW THE WEBINAR RECORDING BELOW

Value Selling enables B2B companies to increase pipeline, grow average deal size, improve win rates, and reduce sales cycles.  Implementing a successful value selling program requires the creation of compelling value propositions, along with tools and training to support individual salespeople. Successful value selling programs are made possible by mobilizers – individuals driving adoption and best practices from within. Effective mobilizers become change agents, enlisting champions and supporting their colleagues as they continuously improve commercial performance.

How can individuals mobilize their cross-functional teams to achieve Value Selling success? In this webinar, Rick Cantril, Director of Value-Based Strategies at Fiserv, shares his experience initiating, dialing up, and maintaining Value Selling at scale. During the session, he will highlight key steps, case studies, as well as lessons and learnings from his experience helping to scale a program that improved win rates by 10% and decreased sales cycles by 50-75% across 1,500 teammates worldwide.

ABOUT THE PRESENTER, RICK CANTRIL

Rick Cantril is Director of Value-Based Strategies at Fiserv. He and his team infuse value analysis techniques and best practices into the Product, Sales, Marketing, and Finance functions and have grown their Value Selling program from a few dozen individuals to over 1,500 associates around the globe, making the program one of the largest cross-functional collaborations within Fiserv. To date, the program has driven more than $1.5 billion in revenue in over 1,300 relationship opportunities.

What's Next?

Ready to Dive In?

GET A PERSONALIZED DEMO

If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.

REQUEST DEMO

We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close