Transforming Case Studies into Digital Value Propositions

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Results from B2B organizations adopting value selling demonstrate that using Value Propositions during the sales process achieves 5-15% higher win rates, and 5-25% higher price outcomes. Proving undoubtedly, Value Propositions are powerful sales tools, and value selling delivers results.

For that reason, sales tools should be designed to support effective conversations by customer-facing teams. The easiest way to get started is to transform the high-quality, static content that B2B companies are already developing for their salespeople into a digital and interactive tool.

Join us for Transforming Case Studies into Digital Value Propositions to learn:

  • The main challenges of today’s salespeople
  • How to better repurpose existing marketing content, such as Case Studies
  • The quantified impact of a digital Value Proposition

Brian Hannon

Brian Hannon

Brian Hannon is VP, Sales at LeveragePoint. Previously, he served as Director of Sales at LeveragePoint, Senior Account Executive at Invention Machine Corporation, and Senior Account Manager at Mentor Graphics. He heads LeveragePoint’s value-selling initiative by leading the sales team to capture, communicate, and deliver value in every customer interaction. Mr. Hannon holds a BSEE in Electrical Engineering from the University of Vermont.

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