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Results from B2B organizations adopting value selling demonstrate that using Value Propositions during the sales process achieves 5-15% higher win rates, and 5-25% higher price outcomes. Proving undoubtedly, Value Propositions are powerful sales tools, and value selling delivers results.
For that reason, sales tools should be designed to support effective conversations by customer-facing teams. The easiest way to get started is to transform the high-quality, static content that B2B companies are already developing for their salespeople into a digital and interactive tool.
Join us for Transforming Case Studies into Digital Value Propositions to learn:
- The main challenges of today’s salespeople
- How to better repurpose existing marketing content, such as Case Studies
- The quantified impact of a digital Value Proposition