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Realizing and Delivering on Your Value Promise: Drive Organizational Change to Ingrain Value in Your Culture

Format: Webinar

Posted in Empower Sales Conversations, Improve New Product Launch, Increase B2B Sales, Quantify Customer Value

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Experts know the importance of demonstrating and documenting value in the sales process. But how do you make sure your team consistently delivers on your value promise, and drives commercial success for both you and your customer?

Todd Snelgrove, Global Value Subject Matter Expert and former Global Vice President of Value at SKF, shares his insights and experiences of what needs to happen to drive this transformation. Todd’s best in class examples, both from his experience and his latest book, Value First Then Price, will help any Value Program become a sustainable strategy. Viewers of Realizing and Delivering on Your Value Promise will learn:

  1. The Division of Labor. Who in the Organization does what?
  2. Value Guarantees Vs. Discounts. A win for both the buyer and the seller.
  3. Value Delivery.  Align your sales and services team with your customer pre- and post-sale.
  4. Value Culture. How to make sure the whole company becomes the value leader in your industry.

ABOUT THE PRESENTER, TODD SNELGROVE

Todd Snelgrove, Founding Partner of consultancy Experts in Value, and former Global Vice President of Value for SKF for over a decade, helps companies create, calculate, communicate, and get paid for value created.  Todd is a noted subject matter expert, academic and practitioner who has led the cultural change to realize the value of buying and selling based on quantified value. His recent best-selling book, Value First then Price, shows the road-map of how companies can profit from the right value strategy consisting of tools, processes, skills, marketing, and business models that allow both buyers and sellers to become more profitable.

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