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Great B2B enterprises utilize Value Selling strategies to speed up sales cycles, drive higher prices, increase close rates, and support successful product launches. Join us as we host a live roundtable of Value experts from world-class B2B organizations who will share their experiences initiating, implementing and scaling Value Selling.
- Laurent Gambier, Pricing Director, Schneider Electric
- Paolo De Angeli, Pricing Group Expert, Borealis
- Marian Desimone, Business Value Expert, Dun and Bradstreet
- Tinique Lenderman, Director of Customer Success and Value Selling Advisory, LeveragePoint
Adopting a Value Selling strategy in an organization of any size can seem challenging, given a wide array of product offerings, competitors, users and use cases involved. Driving quickly toward successful use by sales teams is essential. Our panel of practitioners will share their own success strategies, tips for elevating and improving value communication, driving adoption, and lessons they have learned so far during their own value journeys.