Understand and Sell Your Value: Keys to a Successful Value Management Program

by | Jun 3, 2021

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Do you create value and want to get paid for it? Leading B2B companies sustain profitability by focusing on customer value delivered. These organizations invest in strong value management programs that align commercial teams with customer outcomes. However, many organizations that embark on the value journey fail to capture the full revenue impact of value selling.

In this webinar, Todd Snelgrove shares the keys to implementing a successful Value Management program. Drawing from over 20 years of global value selling and commercial excellence experience, he will share tips, tricks and real world examples that help generate organizational buy-in, enable value-based sales conversations, and get your customers to understand and pay for the value you deliver.

Todd Snelgrove, Founding Partner, Experts in Value

Todd Snelgrove, Founding Partner, Experts in Value

Todd Snelgrove is a global subject-matter expert (SME) in value buying and selling, with over 50 article references in key publications, such as, HBR and Forbes and key note presentations at over 100 external industry and customer conferences bringing new insights to the highest levels with customers, and challenging customers to choose based on best value, not lowest price. Todd is the Founding Partner at Experts in Value, a consultancy firm that helps companies drive the value strategy from ideation to financial realization, by making sure that value is created, calculated, communicated and priced for.
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