Establishing a Value-Centric Culture In Your B2B Sales Organization

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B2B companies are increasingly embracing value-centric strategies to maximize their commercial execution and profitability. With the sales profession in the midst of a technological and cultural sea change, organizations are asking themselves: “what does the sales team of the future look like?” By cultivating a value-centric culture, leading companies can transcend “acts of brilliance” from top reps and instead embed those attitudes, methods and behaviors across the rest of the sales team, allowing them to realize the full impact of value selling.

In this webinar, Bob Apollo, Founder and Chief Outcomes Officer at Inflexion-Point, shares his guidelines for creating sales cultures that reflect customer- and outcome-centric values. During the session, he will explore:

  • Why selling value requires a value-centric culture
  • The critical importance of customer outcomes
  • The mindset of the value-centric salesperson
  • How to hire salespeople who are value-centric
  • Strategies for developing a value-centric mindset and skillset
  • How to overcome counterproductive attitudes and behaviors

Bob Apollo, Founder & Chief Outcomes Officer at Inflexion-Point

Bob Apollo, Founder & Chief Outcomes Officer at Inflexion-Point

Bob Apollo is a Fellow of the Association of Professional Sales, a founding contributor to the International Journal of Sales Transformation, a member of the Sales Experts Channel, a recognized Sales Futurist, and the driving force behind Inflexion-Point Strategy Partners, the leading B2B outcome-centric selling experts. Following a varied and successful career spanning start-ups, scale-ups and corporates Bob now works with B2B-focused CEOs and Sales Leaders, equipping and enabling their sales organisations to accelerate revenue growth and transform sales effectiveness by implementing the proven principles of outcome-centric selling.

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