Wednesday, June 11th at 11 AM ET
Tariffs, market volatility, and supply chain shocks continue to challenge profitability across B2B sectors. In response, many companies fall back on outdated cost-plus strategies—undermining both margins and customer trust.
This webinar explores how value-based pricing provides a better path forward. Avy Punwasee, Managing Partner at Revenue Management Labs, will walk through a practical tariff pricing process—framed by real-world data and a live case study—so you can move from reactive price setting to proactive value creation.
You’ll walk away with actionable insights on how to:
• Avoid common mistakes B2B firms make when pricing through tariff disruption
• Build and apply a structured pricing process to respond to tariffs
• Communicate value clearly and defend margin in volatile market conditions
