While the economy struggles, managers are pressured to continue growing their businesses, and some will be tempted to use price competition to spur growth. More thoughtful managers may well recognize that it is advisable to initiate price competition only in very specific circumstances. They too, however, may be forced to manage price competition initiated by others. The key to succeeding in this increasingly common scenario is deciding when and how to respond to those competitors.
Please fill out the following form to access How to Manage an Aggressive Competitor by George Cressman, Jr. & Thomas Nagle.