View full recording below!
In this webinar, Mike Wilkinson of Axia Value Solutions will be taking a seller’s look at Value Propositions. Many Value Propositions have no monetary component, and are generally a little more than wishful thinking; to articulate a powerful Value Proposition, sales people need to really understand the customer, the things that are important to them, AND the monetary impact. Watch as Mike discusses:
- The “Basic Business Challenge” and how it falls short
- A simple, four step Value Sales Process
- What a Value Proposition is supposed to do
- The 3 C’s of the Value Proposition
- Monetizing the Value Proposition – adding the rocket fuel!