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Economic Value Estimation® models require both customer and competitive data along with a heavy dose of analytical skill. With practice, the mathematical side of designing high-quality EVE® models can become systematic. What is often less obvious is the soft and intuitive side of crafting value stories, testing EVE® with customers, and building team alignment. The art of EVE® design cannot be taught in standard training sessions. It requires soft skills and social intelligence.
In this webinar, Stephan Liozu will discuss this difficult-to-acquire aspect of designing and testing EVE®.
Attendees will learn:
- An introduction to the art of EVE®.
- Individual and collective skills that are needed to become better at this art.
- How to use the outcome of EVE® internally with stakeholders and externally with customers.