Modern Value Management Best Practices: Quantify and Sell the Value You Create

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Leading B2B companies have long engaged in value-based strategies to quantify, communicate, and capture the value delivered by their innovative products, services, and solutions. These strategies align product, pricing, marketing, and sales around both maximizing value delivered and profitability. In today’s rapidly shifting business environment, it is more critical than ever that B2B commercial teams adopt the latest value pricing and value selling best practices in order to sustain success.

In this webinar, Todd Snelgrove shares cutting-edge research and case studies of companies engaging the economic buyer to get paid for the value they deliver. Drawing from the latest edition of his book Value First Then Price, he will share the latest insights in quantifying value in services, the evolution of procurement towards value, and new pricing methods and models that align buyers and sellers around value.

Todd Snelgrove

Todd Snelgrove

Todd Snelgrove is a global subject-matter expert (SME) in value buying and selling, with over 50 article references in key publications, such as, HBR and Forbes and key note presentations at over 100 external industry and customer conferences bringing new insights to the highest levels with customers, and challenging customers to choose based on best value, not lowest price. Todd is the Founding Partner at Experts in Value, a consultancy firm that helps companies drive the value strategy from ideation to financial realization, by making sure that value is created, calculated, communicated and priced for."

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