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Leading B2B companies have long engaged in value-based strategies to quantify, communicate, and capture the value delivered by their innovative products, services, and solutions. These strategies align product, pricing, marketing, and sales around both maximizing value delivered and profitability. In today’s rapidly shifting business environment, it is more critical than ever that B2B commercial teams adopt the latest value pricing and value selling best practices in order to sustain success.
In this webinar, Todd Snelgrove shares cutting-edge research and case studies of companies engaging the economic buyer to get paid for the value they deliver. Drawing from the latest edition of his book Value First Then Price, he will share the latest insights in quantifying value in services, the evolution of procurement towards value, and new pricing methods and models that align buyers and sellers around value.