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In recent years, modern business practices, pioneered by SaaS vendors, have been successfully adopted by B2B organizations across every industry. Innovations such as cloud computing, continuous deployment, and AI have enabled organizations to deliver more value in a way that naturally fits subscription pricing. All B2B companies – even ones not currently moving to a subscription-based model – can learn lessons that the fastest growing SaaS companies teach us.
Leading SaaS companies think about value differently than traditional businesses. All companies decide on their three value levers: segmentation, packaging, and pricing metrics. SaaS companies brought to light their power and flexibility. In this webinar, Mark Stiving, PhD, explores how every B2B company can utilize these three value levers to capitalize on their innovative offerings and improve profitability.