What SaaS Pricing Can Teach B2B Enterprises

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In recent years, modern business practices, pioneered by SaaS vendors, have been successfully adopted by B2B organizations across every industry. Innovations such as cloud computing, continuous deployment, and AI have enabled organizations to deliver more value in a way that naturally fits subscription pricing. All B2B companies – even ones not currently moving to a subscription-based model – can learn lessons that the fastest growing SaaS companies teach us.

Leading SaaS companies think about value differently than traditional businesses. All companies decide on their three value levers: segmentation, packaging, and pricing metrics. SaaS companies brought to light their power and flexibility. In this webinar, Mark Stiving, PhD, explores how every B2B company can utilize these three value levers to capitalize on their innovative offerings and improve profitability.

Mark Stiving, Ph.D.

Mark Stiving, Ph.D.

Mark Stiving, Ph.D. is an educator at heart and a pricing enthusiast by education and experience. While teaching pricing, he realized the key problem is that companies don’t understand value, what it is and how much they deliver to their customers.For over 25 years, he has studied, led and coached businesses through the lens of pricing and driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. During this time, he has started and sold three companies, spoken at major conferences, and conducted over 400 days of corporate training around the globe.He is also author of Impact Pricing: Your Blueprint for Driving Profits, a highly readable and practical manual on injecting value into your pricing strategy.

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