8 Pitfalls of Value Based Pricing: Part 2

Format: Webinar

Posted in Pricing, Sales


Tuesday, June 4, 2019 at 11 AM ET

Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings potential of value-based pricing. They often start out strong, achieving price increases for a few products, but ultimately have difficulty getting their organizations to embrace, implement, and/or sustain the value-based pricing journey.

In this two-part webinar series, Joanne Smith will share her insights on 8 common pitfalls that she sees numerous B2B companies fall into as they begin their value-based pricing journeys.

In this upcoming webinar, Joanne will cover the second portion of these 8 common pitfalls:

  • Common value-based price setting methodology and tactics that hinder your ability to effectively quantify your value and value-price.
  • Approaches to overcome these value-based pricing pitfalls.

Registrants will get the chance to win a copy of Joanne’s latest book, The Price Negotiation Playbook.


Joanne Smith is the President of Price to Profits Consulting, formerly the DuPont Corporate Head of Marketing and Pricing and the author of The Price Negotiation Playbook and The Price and Profit Playbook. She focuses on helping B2B companies transform their pricing performance.  At DuPont, she was instrumental in creating the pricing organization, which transformed DuPont from weak to outstanding pricing performance. Check out her website at

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