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Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings potential of value-based pricing. They often start out strong, achieving price increases for a few products, but ultimately have difficulty getting their organizations to embrace, implement, and/or sustain the value-based pricing journey.
In this two-part webinar series, Joanne Smith will share her insights on 8 common pitfalls that she sees numerous B2B companies fall into as they begin their value-based pricing journeys.
In this upcoming webinar, Joanne will cover the second portion of these 8 common pitfalls:
- Common value-based price setting methodology and tactics that hinder your ability to effectively quantify your value and value-price.
- Approaches to overcome these value-based pricing pitfalls.