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For B2B organizations, subscription models are not just a pricing decision – they are a strategic business decision. Subscription pricing is about capturing experiential value, as perceived by customers, as well as understanding and meeting their willingness to pay. A successful subscription pricing strategy involves not only quantifying customer value, but also embedding a value selling strategy that effectively communicates superior value delivered.
As disruptive threats often emerge in the form of new and innovative business models, understanding the commercial impact of subscription pricing has never been more critical. Whether or not you currently offer a subscription-driven model, B2B businesses will have to deal with this reality in the coming years. In this webinar, will Michael Hurwich, Senior Managing Partner, SPMG and Saima Khan, Partner, SPMG explore ways that subscription pricing can help B2B companies create, communicate, and capture value.