Generate Profitability Through Value Selling: Best Practices in Value Quantification and Communication

by | Oct 29, 2020

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For leading B2B companies, the benefits of Value Selling are clear. Organizations that implement it effectively are 36% more profitable than those who take a volume-based approach. In challenging economic times, conveying quantified customer value in sales conversations has never been more critical. How do teams that want to implement Value Selling transform into ones that are able to do so consistently? In order to realize the benefits of Value Selling, it is critical to implement a strong Value Quantification program. In this webinar, join Value Expert Todd Snelgrove as he shares best practices in communicating, selling, and getting paid for the quantified value you provide to your customers.

Todd Snelgrove

Todd Snelgrove is a global subject-matter expert (SME) in value buying and selling, with over 50 article references in key publications, such as, HBR and Forbes and key note presentations at over 100 external industry and customer conferences bringing new insights to the highest levels with customers, and challenging customers to choose based on best value, not lowest price. Todd is the Founding Partner at Experts in Value, a consultancy firm that helps companies drive the value strategy from ideation to financial realization, by making sure that value is created, calculated, communicated and priced for."
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