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In this webinar, we revealed the responses to the 2022 State of Value Management Survey. How are B2B companies implementing value management and value selling? How are they using customer value in the product development and commercialization process? How do they compare across different industries?
During the session, our panel of value experts and practitioners explored the answers to these questions and many more, offering practical tips and best practices in the context of current trends.
Meet our panel:
- Paolo de Angeli, Head of Customer Experience and Customer Value Management at Borealis
- Ole Iacob Prebensen, Global Marketing Manager at Elkem
- Todd Snelgrove, Founding Partner at Experts in Value
- Moderated by Peyton Marshall, CEO at LeveragePoint
Peyton Marshall is CEO and Chairman of the Board of LeveragePoint where he works actively with successful B2B enterprises in implementing value selling. For 15 years he served in senior management roles in healthcare products and IT companies, having been CFO and Acting CEO of Panacos Pharmaceuticals, Inc., CFO of EPIX Pharmaceuticals, Inc. and CFO of The Medicines Company through their initial public offering and the commercial launch of Angiomax®. Before that, he was an investment banker for 12 years in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty of the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College and a PhD in Economics from MIT.
