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In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between 5 to 8 years, pricing, marketing, and sales professionals need to find ways to industrialize their value programs to show impact quickly.
In this webinar, Stephan Liozu, Chief Value Officer at Thales and author of Pricing Strategy Implementation: Translating Pricing Strategy Into Results, shared best practices for accelerating value strategy deployment and overall value transformations. During the session, he discussed the ways that people, tools, processes, and mindsets factor into an efficient rollout of a modern value strategy.