Best Practices for Accelerating Your Value Strategy
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In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between 5 to 8 years, pricing, marketing, and sales professionals need to find ways to industrialize their value programs to show impact quickly.
In this webinar, Stephan Liozu, Chief Value Officer at Thales and author of Pricing Strategy Implementation: Translating Pricing Strategy Into Results, shared best practices for accelerating value strategy deployment and overall value transformations. During the session, he discussed the ways that people, tools, processes, and mindsets factor into an efficient rollout of a modern value strategy.
Stephan M. Liozu is Chief Value Officer of the Thales Group. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences.
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