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When B2B companies are confronted with increased uncertainty, they rely to tried-and-tested strategies within their control to maximize business outcomes. Value Pricing is a proven method used by the world’s leading organizations to improve performance and profitability, regardless of the economic forecast. During challenging times, the ability to realize the benefits of Value Pricing is more important than ever for B2B commercial teams. Despite this, many companies fail to consistently capture these potential benefits.
In order to realize the power of their Value Pricing initiatives, B2B organizations must not only build, but also maintain a successful Value Selling program. In this webinar, Steve Laborda shares actionable steps for achieving commercial success by translating existing Value Pricing strategies into a Value Selling framework within sales and marketing.