Design to Value: Creating Value Propositions to Communicate, Sell, and Grow

by | Oct 6, 2021

Wednesday, October 27th, 2021

As a global leader in life sciences, Agilent Technologies is laser-focused on helping their customers achieve superior outcomes through their innovative laboratory products and services. When Michel van den Berge, AVP Marketing, sought to deliver improved profitability for his business unit, he mobilized a Design to Value program that successfully embedded customer value at each stage of the commercialization process, from new product launch through sales execution. In order to support this initiative, Agilent turned to LeveragePoint Value Propositions to quantify and communicate customer value delivered.

In this webinar, learn about the process and technology behind Agilent’s Design to Value initiative that resulted in better decision-making in the stage gate process, a transformed product portfolio, and a double-digit growth in gross margin.

Michel van den Berge

Michel van den Berge

Michel van den Berge is the Agilent Associate Vice President of Marketing for Molecular Spectroscopy. He has over 30 years of experience in atomic and molecular spectroscopy, in various roles such as sales, sales management, product development, marketing and commercialization management.
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