Tool Release Notes: May 2015
May 2015 New for this release: Ability to edit value messages and customer questions associated with Price Components in Value Propositions Ability to edit value story (Description of Solution and Key Points of Differentiation) in Value Propositions Display comparisons in…
How to Differentiate Value Propositions for Sales
Great B2B value propositions support effective sales conversations. Value propositions should be designed with sales objectives and teams in mind, combining simplicity with the substance to stand up under customer scrutiny. In this webinar, viewers will learn about what matters in…
Tool Release Notes: April 2015
April 2015 New Value Communication capabilities: Value Proposition charts and messages to highlight additional, non-economic quantified benefits; e.g. material efficiency or environmental impact in manufacturing, or clinical efficacy in healthcare In Value Communication (available in New UI only), enter messages…
5 Myths of Selling Value to Professional Buyers
Across many B2B industries, professional buyers continue to grow their influence and impact on buying decisions. This growing influence often means longer sales cycles, tough negotiations, and lots of frustrated salespeople. It doesn’t have to be this way. Many sales…
Tool Release Notes: March 2015
March 2015 New for this release: New access controls for Unique Value Propositions (UVPs) allowing for more flexibility with large-scale sales deployments. Basic CRM-like information can now be captured for any UVP (opportunity), e.g. whether the sale was closed New…