How Value-based Pricing Improved Schneider Electric’s Product Development Process
What’s in this webinar? Value-based pricing can have a successful impact on more than just the pricing function. Cutting-edge organizations realize that to be most effective, value-based pricing strategies must be embedded from the time that a product is in…
How to Pull It Off: Raising Prices When Others Have Given Their Customer the Power to Set Prices
As supplies of everything from key components to temporary services grow scarcer, an unusually large number of companies are trying to manage excess demand. In the past, there was a simple solution to such problems: raise the price. Today, managers…
When You’ve Lost the Power to Set Prices
We’re all still watching our wallets. The economy, if no longer in free fall, remains weak, and consumers and corporate buyers alike are closely evaluating every purchase they make. Competition comes from everywhere now, and in the race-to-the-bottom-line era of…
Managing Price Competition
No weapon in a marketer’s arsenal can boost sales more quickly than price, so it’s easy to become seduced by discounting and fail to recognize the long-term consequences. Here, we look at the experience of a large building products manufacturer,…
Value Pricing in the Chemical Industry
The chemical industry in Europe is working hard on the improvement of their profitability base. But while innovation and complexity management are heavily discussed by the industry’s top managers, the most powerful lever to increase profitability is being ignored by…