Unraveling The Mystery Of Intangible Value
What’s in this whitepaper? Brand, quality or reliability may be key differentiators for B2B companies, yet many organizations do not try to quantify them in tangible monetary terms. The task of quantifying intangible value is doable for any manager willing…
Emerging From The Great Recession: 8 Keys To Driving Profit Growth And Customer Value From The C-Suite
“Focus on customers, not products. Focus on profitability, not market share.” -Dr. Thomas Nagle What’s in this whitepaper? The best companies are moving beyond improving pricing one transaction at a time to developing an overarching pricing strategy that is value-based…
8 Ways Spreadsheets Undermine Profits, Growth & Customer Value
Avoid the Spreadsheet Trap with Value-based Pricing and Cloud Software What’s in this whitepaper? Getting the price right is vital to the survival of any business. Particularly for enterprises that primarily sell to and service other companies, where relationships can…
Delivering Value Pricing Through B2B Sales Teams
Customer’s don’t buy because they don’t – or won’t – understand your value. Download Delivering Value Pricing Through B2B Sales Teams and close the disconnect between pricing and sales in order to help customers understand your value. What’s in this…
B2B Customer Value: Building Fluency for Conversations in the Customer’s Language
What’s in this whitepaper? Good organizations speak to their customers in their own language. Great organizations speak and think their customer’s language internally when they formulate strategy and make decisions concerning product design, pricing, as well as sales and marketing…