Cross-functional Collaboration to Boost a Value Culture
All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value strategies, the building of a Value-driven culture, and lead to a wide range…
Tool Release Notes: February 2015
February 2015 In the new User Interface with redesigned “Start” tab: New Value Model chart displays acquisition efficiency Lower Spend is a new type of value in Value Communication to input a message and customer question for Value Proposition In…
Building a B2B Value-Driven Culture
Joanne Smith, President of Price to Profits Consulting and former Corporate Director of Marketing and Pricing at DuPont, will share practical steps on how to build a value-driven culture at a B2B enterprise. Based on her professional experience at DuPont,…
Value Strategies to Build Trust with Buyers and Close Deals
The salesperson who is first to talk value with customers will build trust with today’s enterprise B2B buyers and best differentiate themselves from competitors. The results: shorter sales cycles and more deals. “In Amp Up Your Sales, you’ll discover powerful…