How To Put A Value Tag On Your Product

by | Jul 19, 2016

What’s in this whitepaper?

 

Every product has a price tag, but you never see a “value tag.” A value tag tells the customer, “What’s it worth for me?” to buy the product. Economic theory says that customers are willing to pay more for products that deliver them a higher value. If every product in the world had a value tag, then selling products would be much simpler than it is today. But few, if any, do and that’s because most sellers think that calculating value is too difficult. Actually, calculating the economic value of your product is easier than you think.

Ed Arnold

Ed Arnold is Vice President of Product for LeveragePoint Innovations. In his role, Ed manages customer relationships, provides training and coaching for new and exisiting customers, and provides strategic vision for the product based on his interactions with customers. He is a contributing author to the book, The ROI of Pricing. Previously, Ed held senior positions at Communispace, Diamond Management & Technology Consultants, and OmniTech Consulting Group. He holds an MBA in Marketing from New York University and MA and BA degrees in Political Science from Boston University.
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