What’s in this whitepaper?
In B2B companies with big ticket, innovative solutions, selling to the C-suite is regularly promoted by management as a focal point of the sales playbook. It isn’t surprising. One or two success stories from the best account executives and selling to the C-suite becomes a best practice. Selling to the C-Suite is easy to say, hard to do, and even harder to scale. For complex B2B products or solutions, the degree of difficulty rises.
Download Selling to the C-Suite: Prepare for Successful Executive Conversations to learn:
- What to expect in C-suite conversations
- 3 organizational capabilities needed to scale successful executive discussions
- 7 pitfalls to avoid in C-suite meetings
- How Value Propositions provide an effective approach to executive conversations