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Intangible value drivers, such as brand, quality, or reliability may be critical differentiators for B2B companies, yet many organizations don’t try to quantify them in tangible monetary terms. Some ignore them, some are afraid of them, and others downright don’t see them. But intangibles should never be overlooked or underestimated; as long as humans are making buying decisions, selling intangibles is a must.
Join Stephan Liozu for Quantifying and Selling the Value of Intangibles to learn:
- How and where to find your intangible value
- The steps to properly quantify intangibles
- Best practices in selling the value of intangibles