The 5 Key Dimensions for Achieving B2B Pricing Excellence

Format: Webinar

Posted in Pricing, Quantify Customer Value, Why LeveragePoint?


Join Stephan Liozu, Ph.D., Pricing Evangelist and Founder of Value Innoruption Advisors, to understand the need for a different approach to pricing transformations. With insights from his latest book, The Pricing Journey: The Organizational Transformation Towards Pricing Excellence, Dr. Liozu will discuss the 5 C model of transformation which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies.

Viewers of The 5 Key Dimensions for Achieving B2B Pricing Excellence will learn:

  • How pricing orientation and pricing realization lead to pricing excellence
  • The pricing capability grid and the five zones within the grid
  • The 5 C transformational model applied to several real-life transformational projects
  • How to develop organizational confidence in pricing

Don’t miss your opportunity to understand the need for a different approach to pricing transformations.


Stephan Liozu, Ph.D. is a Pricing Evangelist and thought-leader as well as the Founder of Value Innoruption Advisors. He specializes in the design of innovative and differentiated business strategies for B2B firms, and the implementation of value-based strategies. Stephan works closely with B2B organizations around the world and acts as a value coach for value transformations. As a Prosci® certified change manager, Stephan focuses on making sure all value strategies and tactics are fully adopted and embraced by organizational actors and on developing an organizational mindset for value.

Stephan’s acclaimed Customer Value Modeler (CVM®) certification program trains professionals in value modeling and dollarized value propositions and best practices. Dr. Liozu is the author of The Pricing Journey and Pricing and Human Capital. He also co-edited Pricing and The Sales Force, The ROI of Pricing, Innovation in Pricing, and A User’s Guide to Value Modeling, as well as numerous academic papers.

What's Next?

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.