Join Stephan Liozu, Ph.D., Pricing Evangelist and Founder of Value Innoruption Advisors, to understand the need for a different approach to pricing transformations. With insights from his latest book, The Pricing Journey: The Organizational Transformation Towards Pricing Excellence, Dr. Liozu will discuss the 5 C model of transformation which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies.
Viewers of The 5 Key Dimensions for Achieving B2B Pricing Excellence will learn:
- How pricing orientation and pricing realization lead to pricing excellence
- The pricing capability grid and the five zones within the grid
- The 5 C transformational model applied to several real-life transformational projects
- How to develop organizational confidence in pricing
Don’t miss your opportunity to understand the need for a different approach to pricing transformations.