The Challenge of Value – Value Selling

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Join Mike Wilkinson, Co-founder and Director at Axia Value Solutions, for a webinar centered around understanding value. During The Challenge of Value – Value Selling you’ll learn:

  • The Value Triad© as a means for identifying customer value
  • A four stage approach to selling on value
  • The Value Hierarchy

Don’t miss your opportunity to understand a new approach to selling that will help improve sales reps’ performance, and increase sales.

Mike Wilkinson

Mike Wilkinson

Mike Wilkinson has over 25 years of world-wide training and consultancy experience, and was the 2013 Training Journal award winner for best sales programming. Mike is the co-author of The Challenge of Value and Value-Based Pricing (McGraw Hill 2012), and has written many articles on managing major sales and value. He is a Fellow at the Institute of Sales and Marketing Management, and a member of the Professional Speakers Association and the Global Speakers Federation. His focus at Axia Value Solutions is working with sales teams helping them to find new ways of understanding and communicating value so that money isn’t left on the table, and they are rewarded for the value they deliver.
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