The Value Management Playbook: Unlocking 35%+ More Profit

Wednesday, December 17, 2025, 11:00 AM EST

HomeResourcesThe Value Management Playbook: Unlocking 35%+ More Profit

You quantify the value. You build the business case. Yet customers still push back, negotiations drag on, and the deal slows—or discounts creep in.  If the value is clear, why aren’t customers buying in?

The answer: Value Management is the difference between models that get read and value that gets believed.

Best-in-class companies use it to unlock 35%+ more profit, shorten sales cycles, and win at higher prices – consistently.

In this webinar, Todd Snelgrove from Experts in Value will reveal the 10 dimensions of a high-performing Value Management Program, based on his research published in MIT Sloan Management Review, insights from the best-selling book Value First, Then Price, and over 25 years of leading value-focused transformations across global enterprises.

Todd Snelgrove

Todd Snelgrove

Todd Snelgrove, Vice President of Value Advisory and Commercial Excellence, is a globally recognized authority on value-based selling, pricing, and Total Profit Added™. Formerly the Global VP of Value at SKF for over two decades, Todd has led major value initiatives with SAP, GE Digital, ABB, and Fortune 1000 companies across Industrial, Healthcare, Pharma, FinTech, and SaaS markets. He is the bestselling author of Value First, Then Price and a featured thought leader in MIT Sloan, Harvard, Case Western, and London Business Press. Todd teaches value at top MBA programs and advises CEOs through Vistage.

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