Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value. While effective as a demand generation strategy, many sales teams fail to incorporate this valuable content later on in the sales process.
In this demo, Brian Hannon shares how to transform static case studies into a digital, interactive Value Story in LeveragePoint, using a Forrester TEI Report as an example.
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