Enterprises in multiple B2B industries have been able to overcome the commoditization of their products by using value to create offerings that were differentiated from competitors.
Get insights on transforming commodities to value offerings from sought after value expert Dr. George Cressman.
See the financial impact of value-based initiatives and actual examples of steps that specialty chemical, manufacturing, medical device, and food service enterprises took to:
- Look beyond core products to create differentiated value offerings
- Capture value in pricing and product development
- Create value stories to aid sales conversations
Dr. Cressman has a unique 30 year perspective on value and has witnessed it transform multiple B2B industries. Don’t miss your opportunity to gain insights that can help differentiate your products from competitors.