Utilizing Customer Loyalty Data to Enhance Value Pricing

by | Nov 19, 2015

Good value pricing can enhance your ability to get paid a premium or your fair price. When combining value pricing techniques with customer loyalty data, you can increase your value pricing and your sales team’s confidence in the Value Proposition.

A good customer loyalty survey process can add insights, in an ongoing way, that can help you refine your value pricing. It provides powerful insights into elements of the customer experience which is often overlooked or skimmed over when doing value pricing.

Join Joanne Smith, President of Price to Profits Consulting and previous Corporate Director of Marketing and Pricing at Dupont, in Utilizing Customer Loyalty Data to Enhance Value Pricing and learn:

  • How you can utilize customer loyalty data to supplement and enhance your value pricing
  • The importance of the customer experience in driving loyalty and capturing your fair price premiums
  • The synergies between value pricing and customer loyalty/growth

Joanne Smith

Joanne Smith is the President of Price to Profits Consulting, formerly the DuPont Corporate Head of Marketing and Pricing and the author of The Price Negotiation Playbook and The Price and Profit Playbook. She focuses on helping B2B companies transform their pricing performance. At DuPont, she was instrumental in creating the pricing organization, which transformed DuPont from weak to outstanding pricing performance. Check out her website at www.price2profits.com.

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