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Value Maps For Customer-Centric Product Strategy

Format: Whitepaper

Posted in Product Management

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The strategic landscape for commercial teams has become increasingly complex.  C-suites in great organizations understand that they need to implement and enforce planning disciplines that provide customer insights and require strategic perspectives.  Successful enterprises strive to improve the tools and technology they use to navigate markets, alert to their customers’ needs and aware of their competitors’ strengths and weaknesses.  Value Maps can be a great first step to provide strategic insights that help improve performance.

In this white paper, we explore the ways that Value Maps can be used to help guide business teams, including best practices, applications in multiple competitive scenarios, and common pitfalls.

ABOUT THE AUTHOR, PEYTON MARSHALL

Peyton Marshall, Ph.D. is CEO of LeveragePoint. Previously, he served as CFO and Acting CEO at PanacosPharmaceuticals, Inc., CFO of EPIX Pharmaceuticals, Inc. and as CFO of The Medicines Company through their initial public offering and commercial launch of Angiomax®. Previously, he was an investment banker in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty in the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College, and a Ph.D. in Economics from the Massachusetts Institute of Technology.

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