The strategic landscape for commercial teams has become increasingly complex. C-suites in great organizations understand that they need to implement and enforce planning disciplines that provide customer insights and require strategic perspectives. Successful enterprises strive to improve the tools and technology they use to navigate markets, alert to their customers’ needs and aware of their competitors’ strengths and weaknesses. Value Maps can be a great first step to provide strategic insights that help improve performance.
In this white paper, we explore the ways that Value Maps can be used to help guide business teams, including best practices, applications in multiple competitive scenarios, and common pitfalls.