What’s in this whitepaper?
Each phase of a B2B buying process usually involves distinct and identifiable activities by buyers: identifying & prioritizing, evaluating, deciding & purchasing. Consequently, sales team content varies with the phase in the buying process it’s addressing. A Value Proposition is a central piece of content that supports and evolves with the best B2B sales teams. At its foundation, a Value Proposition addresses the most important question for your buyer, “What do you do for your customers?” Download Value Propositions for B2B Sales Team Effectiveness to learn:
- How a Value Proposition can be introduced early in the sales process
- How a Value Proposition supports sales teams in obtaining buyer commitment
- How a great Value Proposition evolves as a central piece of content through the sales cycle