Value Selling and the Healthcare Buying Process

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The healthcare buyer has moved from basing their purchasing decisions purely on clinical considerations to a balance of clinical and economic buying considerations. This shift can cause a 10-40% savings from various supply categories. To overcome this challenge, healthcare suppliers will need to clearly communicate the clinical benefits and economic value that their products provide to customers during each phase of the buying process.

Watch Value Selling and the Healthcare Buying Process and learn as noted healthcare Value Selling expert Chris Provines will educate attendees on how to:

  • Understand the customer’s buying process
  • Identify strategic sourcing tactics
  • Align Value Selling to the customer’s buying process
  • Defend the value of your product against buyer objections

Based on insights from his popular new book, Healthcare Value Selling: Winning Strategies to Sell and Defend Value in the New Market as well as other works on Value Selling, Chris will provide proven strategies that will enable sales reps to better understand their customer’s buying process and communicate value during each stage of the buying process.

Chris Provines

Chris Provines

Chris Provines is Founder and CEO of Value Vantage Partners, and is an accomplished executive, business advisor, and adjunct professor with broad global experience in Fortune 500 businesses. His experience includes vice president roles at Johnson & Johnson and Siemens in commercial excellence, strategic pricing, account management, global procurement, and business improvement. As an advisor, he helps businesses grow profits through smarter pricing and commercial execution. He is an author of three books. Chris has trained over 8,500 sales and marketing professionals in value-based pricing, selling value, and negotiating with 21st century procurement.

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