Physical navigation has come a long way in 500+ years. Instead of envisioning the edge of the world, the disembodied voice on our iPhone saves us from traffic, telling us to turn left at the ...
Happy New Year! 2018 was a transformative year; digital and technological advances were abundant, Millennial buyers and sellers forced a change in our traditional processes, and an increasing ...
For our November Webinar Peyton Marshall, LeveragePoint’s CEO, explored the ways that Value Propositions can and should be the core piece of content that align commercial teams on their customer ...
Time spent with a professional buyer is precious and limited. According to Gartner, only 17% of the overall buying journey is spent meeting with potential suppliers. The rest of the buyer’s ...
The second and final day of the Sales 3.0 Conference is in the books! Messages of improving the sales landscape with technology, training, and the merriment of the two continued to be at the ...
My boss says, "What happens in Vegas stays in Vegas!" every time I'm leaving for one of these conferences. At first, I thought it was him telling me, "Have fun!" with a famous slogan, but now ...
Joanne Smith is the President of Price to Profits Consulting, formally the DuPont Corporate Head of Marketing and Pricing, and the author of two books. She focuses on helping B2B companies ...
The effective execution of well-designed, profitable segmentation is the holy grail of pricing. As consumers and as business buyers, we all face tiered pricing as we choose between different ...
Last week I attended Gartner's Sales & Marketing Conference where I joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of ...
Wow, what a conference. Day 3 was short and sweet, so this post will be too. I'll leave you all with five key takeaways, one anti-key takeaway, and 10 of my favorite quotes/stats I gathered ...
