The Value Pricing Chain Part 1
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor'
Many companies want to implement value pricing, but have had limited success in ...
The One Minute Elevator Pitch
Guest Post by Stephan Liozu
Are you able to clearly articulate the value proposition for your strategy, your business model, or your products and services? Can you recite in one quick minute ...
4 Key Themes from Fall PPS Conference
Last month, the Professional Pricing Society held its 2012 Fall conference in Orlando, bringing together pricing professionals from around the country to learn impactful strategies, tactics, and ...
Value-Based Upselling
Guest Post by Dan Hodder
We’re all familiar with the cannibalization that occurs when a seller launches a new product, which takes share from other products in the portfolio. This phenomenon ...
The Power of Language: Why Consistency Is Critical For Value Management
Language is powerful. It is even more critical in the world of business. There are various definitions of what language is. One definition sees language as “a system of communication that ...
Price vs Value Management – Know the Difference
Guest Post by Tom Nagle
This is an excerpt from Tom Nagle's new article titled "Price vs. Value Management - Know the Difference". To read the full article, please click the link at the ...
3 Key Themes From Pricing Conference in Pittsburgh
Last week, pricing professionals gathered in downtown Pittsburgh to share insights, trends, and best practices for pricing. The event, hosted by the Western PA Pricing Professionals ...
A Case Study for Learning Value-Based Pricing: Simon Graduate School of Business
This is a guest post written by Professor Rick Cardot, Director of Center for Pricing at the Simon Graduate School at the University of Rochester. The Simon School, known for its economics-based ...
14 Steps To End the War Between Sales & Marketing
Guest Post by Ian Smith
We have all heard the rhetoric. If these marketing guys had a target on their backs they would understand what pressure was really like! The sales team is just lazy. ...
A Demonstration of Best Practices For Value Modeling
Strategic pricing experts advise B2B companies to set prices based on their tangible economic value. This approach, known as Value-Based Pricing, has proven to be more profitable than either ...
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