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Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning Q&A

For our March Webinar, Peyton Marshall, CEO of LeveragePoint and Ed Arnold, VP of Product at LeveragePoint discussed the ways that Value Maps provide a simple framework that help teams understand their product’s differentiation and competitive positioning, and reviewed how to use…

Competitive Intelligence to Inform your Customer Value Models Q&A

For our February Webinar, Stephan Liozu, Chief Value Officer at Thales, reviewed the types of competitive information that is needed to make sure your customer value models are relevant, precise, and dynamic.  To conclude the webinar, he answered some questions from…

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