Interview with Stephan Liozu, Ph.D.: Pricing Evangelist and Thought-Leader

Stephan Liozu, Ph.D. is a Pricing Evangelist and thought-leader as well as the Founder of Value Innoruption Advisors. He specializes in the design of innovative and differentiated business strategies for B2B firms, and the implementation of value-based pricing strategies. His…

The Impact of Pricing Is Real

The power and impact of pricing on the bottom line cannot be denied nor ignored. There exists a large body of academic and practitioner research demonstrating the positive impact that pricing can have on firms’ gross margins and also on…

Value-based Strategies: Getting Trade Channels on Board

Can you deploy value-based strategies without having the trade channels on board? The answer is simple: no you cannot. What happens when you go through trade channels that have their own processes, goals, and buying behaviors? How do you avoid…

Why Millennials get close more deals

Value-based Pricing is More than a Pricing Strategy!

Let me open this post with a very direct statement: Value-based Pricing is not just a pricing strategy. It is a go-to-market strategy. It is a customer-focused approach that touches segmentation, differentiation, communication and much more. Why am I making…

Partner Post: Collaboration between Innovation and Pricing Teams: Insights from the 2013 State of Value-based Pricing Survey

In the age of greater focus on innovation and customer value, one of the questions that remains unanswered is how much collaboration is required between the innovation and the pricing teams to achieve greater pricing power for innovative products and…

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