Blog

Getting Your Pricing Right – A BCTIA Panel Discussion in Vancouver

“Companies that priced, marketed and sold on value earned operating profits 24% higher than the industry average” – John Hogan, 2009 LeveragePoint CEO Steven Forth will join sales coach extraordinaire Reg Nordman from Rocket Builders and PricingWire’s Chris Hopf for a panel discussion…

Radiology in the Cloud – What is the Differentiated Value?

Remember the old X-Ray room, with doctors standing before a light board peering at black and white images with frowns on their faces? This is still what happens in many hospitals around the world. It is sort of like reading your news…

The Real Growth Driver: Blending Commoditization and Differentiation

Economists and marketers are divided on what drives growth. Most economists believe that efficient markets are the key. An efficient market requires transparent information about prices and products that can easily be substituted one for another. Price is set by…

Discounting in Enterprise Software: Challenge & Opportunity

The enterprise software industry has trained its customers to expect discounts. The list price is seen, at best, as a starting point for negotiation, and in many cases is simply irrelevant, something that doesn’t even act as a reference price….

SPIN Selling for a Tough Economy: Getting Concrete on Implication & Need-Payoff

Every once in a while it can help to go back and look at the classics, and for modern B2B sales one of those classics is Neil Rackham’s SPIN Selling. Originally published in 1988, SPIN Selling was one of the…

Ready to Dive In?

GET A PERSONALIZED DEMO

If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.

REQUEST DEMO

We use cookies to provide you with a better onsite experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close