Are you capturing a fair price for the value you deliver?

As our customers quantify the value of their products and services they sometimes run into interesting scenarios. We see that this customer’s solution delivers very high levels of economic value relative to the competition., but that it is capturing only…

Pricing Skills Today & Tomorrow

In a recent published paper, I reported that only 9% of business schools in the United States offer a dedicated elective in pricing. Only a few reputable business schools also offer an executive education program dedicated to pricing strategy and…

Making the Business Case for Investments in Value-Based Pricing

Guest post by Stephan Liozu of Ardex America Inc. Of the three main approaches to pricing in industrial markets ─ cost-based, competition-based and value-based ─ the latter has been shown superior in many circumstances (see John Hogan’s study on this)….

Value-Based Pricing Driving Innovation in the Supply Chain

One of LeveragePoint’s customers is introducing our value-based pricing platform to its suppliers! At first this may seem counterintuitive. Most companies adopt value-based pricing because they want to capture the value of their innovations in higher prices or greater market…

How Will Pricing Impact Business in 2012?

What a wild year – an earthquake and tsunami in Japan, the Arab Spring, economic turmoil in Europe, fiscal uncertainty in the US, and the normal (the new normal) fluctuations in commodities prices. Combine all these with ongoing globalization and…

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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