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Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience Q&A

For our August Webinar, Tim J.  Smith, PhD, walked through best practices for clarifying value propositions, setting your prices from those value propositions, and leveraging that value story into new country markets.  To conclude the webinar, he answered some questions…

B2B Customer Value Awareness: 6 Ways to Elevate Value Propositions & Promote Value Selling

Picture a customer conversation.  There are 3 questions a potential customer will naturally ask: Why should I change? Why should I buy from you? Why should I pay more? How would you answer?  How do your sales reps answer? Value…

Quantifying and Selling Value for Services Q&A

For our July Webinar, Todd Snelgrove shared strategies that helped viewers rethink how to price, present, and negotiate based on your value of their Services. To conclude the webinar, he answered some questions from the audience. Here are his live…

When Does Customer Value Enter Your Stage-Gate Process? Embed Value Strategies in Your Innovation Disciplines

According to Scott J. Edgett of Stage-Gate® International, over 80% of North American companies use some form of a Stage-Gate innovation model.  R.G. Cooper estimates a higher percentage in Europe.  Given the huge outlays on R & D in B2B…

Initiate and Scale Value Selling: Live Practitioner Roundtable Q&A

For our June Webinar, a panel of expert practitioners shared their secrets to initiating and scaling value selling within their organizations. To conclude the webinar, they answered some questions from the audience, read by our moderator Peyton Marshall. Here are…

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