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Empower B2B Segmentation to Improve Pricing Performance: Execute on Account-based Marketing [Part 5]

The effective execution of well-designed, profitable segmentation is the holy grail of pricing.  As consumers and as business buyers, we all face tiered pricing as we choose between different offerings that add or subtract product and/or service features. Most well-structured…

Gartner Sales & Marketing Conference Recap

Last week I attended Gartner’s Sales & Marketing Conference where I joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. There was a lot to take in, but this…

[Day 3] Gartner Sales & Marketing Conference Daily Digest

Wow, what a conference. Day 3 was short and sweet, so this post will be too. I’ll leave you all with five key takeaways, one anti-key takeaway, and 10 of my favorite quotes/stats I gathered throughout all three days here…

[Day 2] Gartner Sales & Marketing Conference Daily Digest

Yesterday I left you with two questions: “How do we build Buyer Enablement?” and “How do we construct a Buyer Enablement ecosystem?.” I wasn’t trying to lure you into reading today’s post; Gartner just hadn’t told me the answers yet….

[Day 1] Gartner Sales & Marketing Conference Daily Digest

This week I’ll be “reporting” live from Gartner’s Sales & Marketing Conference in Las Vegas! Discussion topics will be posted on Twitter, and all the juicy details can be found in these Daily Digest posts concluding each day. With Day 1…

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